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CGI News Photography

The Mutualism of Photography and CGI

As the lines between photography and CGI are becoming increasingly blurred, it can be beneficial to both photographers and CGI artists to examine how the two media complement each other. CGI is a facsimile of a particular scene or lighting in the real world, whereas in photography it’s impossible to simulate accurately the same moment once again. […]

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How CGI helps you plan home renovation

How CGI helps you plan home renovation: it brings your ideas to life. When you are having trouble visualising how your dream home should look, why not consider using the power of CGI to help you decide? That’s exactly what happened recently when we were approached by a home-owner to create a range of photo-montages […]

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Photography vs CGI – who’s calling the shots?

In our increasingly digitalised lives, it’s no news that computer generated images are taking over from traditional photography, and for very good reason. Leafing through online and offline product catalogues, CGI has found its way onto the pages so seamlessly that we might think we’re looking at photographs of taps in kitchens, wardrobes in bedrooms or sofas […]