The client spotlight is a series of blog posts designed to show how photo-quality CGIs can overcome challenges and be used to market the vision of your property. Our clients use these images to gain planning permission and to make a potential buyer feel instantly at home. Today we are taking a look at the process we went through to create an exterior CGI image for Alderman’s Estates recently.
The client spotlight is a series of blog posts designed to show how photo-quality CGIs can overcome challenges and problems property developers face. Our clients have used these images to win planning permission fast and to make potential buyers feel instantly at home. Today we are taking a look at the process we underwent to create a pair of exterior CGI images for Alderman’s Estates recently.
Our artists were busy finishing images in time for Christmas but somehow we had to find the capacity to create the exterior CGIs that Stuart needed. Thankfully, Hemant, our experienced senior artist at The Pixel Workshop, agreed to step in. He has worked with us since the formation of the company, so he was in a great position to not only compose the CGIs but also to manage the project over the festive period.
Stuart sent in his plans and we conducted a three-way conference call to discuss the project thoroughly. There was a lot of detail which needed to be finalised, for example, for the night shot we needed to ascertain where exactly the building’s LED strips would lie. We also needed to decide which cityscapes to choose and which angles would best show off the unique design of the building. By the end of the call we were all set to go. Hemant was the shining star at the top of our CGI tree and Stuart could enjoy his Christmas break secure in the knowledge his images would be ready in time for his meeting.
And so, whilst our studio was closed for Christmas, Hemant kept in touch with Stuart updating him on the progress of the CGIs and seeking clarification where required. The project was coming together. At 9 am on January 2nd when the rest of our team returned to work after a restful Christmas, Hemant was delivering the images to Stuart in time for his meeting. Given the unique nature of the project, CGI was the only way Stuart could enable his partners to visualise the potential of his designs. The meeting was a success and the
next stage of their development program is now underway. However, this project is top secret therefore we can’t share the images with you at the moment, but when we can, we will add them to the gallery on the case study page.
If you have a property marketing project in mind, give our friendly team a call on 0161 641 9083 or fill in our contact form to discuss your requirements. Alternatively, you can find out more about our exterior CGI service here.
Olivia has worked in marketing for the past twenty years, in a range of positions at Rock FM and Route Publishing. In 2016 she achieved a life-long dream; The Big Midweek, a book she had been writing with iconic Fall bass-player, Steve Hanley, was published to high critical acclaim. It was a pioneering way of over-hauling the tired format of the traditional rock memoir. Engaging the use of creative writing techniques, the book was written as a novel, with Steve’s narrative portraying him as the main character in a weird and frightening world we can now all be party to. Growing up a little since then, her love of Grand Designs and doing up houses rivals her forays into the world of rock and roll. In her current role, she is lucky to be able to combine those interests and skills by developing The Pixel Workshop brand and earning its place at the forefront of 3D property visualisation marketing in the UK.