As house buyers crave to be ever more informed about the property they might buy before booking viewings, virtual property tours are becoming increasingly useful in bridging the imagination gap.
Either as an alternative to an animation or as a complement to one, a 360 tour arms the viewer with full control of their exploration of the site or the interiors. We can give you costs on a per-hot-spot basis to make sure you’re achieving your marketing goals without overspending.
For some projects, full VR tours or VR headsets can be a viable alternative to the expense of staging and photographing a show house. In an on-site sales suite, virtual property tours can really put your clients in the picture, making them feel they are already at home.
Virtual Property Tours TO STACK UP RESERVATIONS FAST
If you’re looking for foreign investors or your core market is further afield, or you simply want to give potential buyers a real idea of what you’re planning to build, a virtual property tour can go a long way to bridge the imagination gaps you’re facing. As pioneers in the CGI property marketing field, we have always made it our business to develop any new technology which can give your properties a competitive edge.
If you’re not sure if virtual property tours or VR would add value to your sales campaign, feel free to have a chat with our friendly team. We will always see how you can maximise your marketing budget most effectively to make sure your core market is impressed enough to book a visit and reserve off-plan.
No need to compromise on quality – give us a chance to put your properties in the spotlight. Free demonstrations are available for appropriate schemes.
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FAQs
Is the cost I’m quoted the cost I’m going to pay?
We are transparent about the costs of our virtual property tours from the get-go. Providing virtual property tours which will trigger the subconscious buying impulses of your target market requires intuitive styling, careful shot and angle selection, skilled texturing and warm lighting.
We have spent many years building on our expertise to make sure you receive the most effective images possible for your development. Our quoted price includes all amends, however, our well-honed production system arms you with all the control and none of the hassle. Initially we’ll suggest which angles and shots would work best in CG.
Once these are agreed, after a brief styling meeting with you, we’ll create white block views and mood boards, to give you a good idea of what to expect from your images. All changes are included, though usually only small tweaks (if any) are required. After sign off, your first draft low resolution view will undergo a round of internal feedback – we won’t send you your core images until we’re happy the brief has been effectively realised. Again, any changes which you request can still be made and are included in the quoted cost, however in practice only small tweaks are usually requested. Only after full sign off does our VR / gaming expert create your bespoke tour for you.
What do you need from me?
We’re not just a production line. At every point in the virtual property tour process, every expert in our team is playing to their strength. To make sure you get the best possible results and to keep your costs down, we’ll ask you about your core market, price point and how easy / difficult you expect sales to be. We’ll ask you for your interior specifications, flooring and tiling references, as these will determine the starting point of our interior styling process. Our in-house stylist will reconcile the type of development you’re creating with your core market and any styling preferences you have to create bespoke mood boards aimed at the buyers you’re trying to reach.
What if there are several different departments that need to provide feedback?
It’s best practice to funnel the feedback into one point of contact. At the start of our virtual property tours process, we can make things easier for you by asking for information directly from your architect. However, if you need feedback from them, the sales department and the directors, we always tell you when to expect your white block / mood boards and the first drafts of your coloured 3D CGI interiors so you can arrange meetings in advance and keep production flowing.
Do you know what you’re doing? What’s your level of expertise?
Providing an aspirational virtual property tour service starts from the point of concept – when we first take a look at your plans we make sure we find the camera angles which will show your properties off in the best light. We’re a well-established company; we’ve been creating interior CGI visualisations since 2005.
During that time we’ve honed our systems and nurtured a team of experts. It’s not just one person creating your image…we’re proud of our team, most of whom have been with us for 5+ years and come from an architectural or interior design background. We also have an in-house stylist, a marketing expert and an experienced project manager. We’re a bunch of self-critical perfectionists who won’t rest until we have produced the best possible content for you.
I’ve never commissioned a virtual property tour service before and I don’t know what to expect
No problem, we’ll walk you through the process. Our clients range from sole traders who are new to CGIs through to large property developers and architects well-versed in creating CGIs and already have an understanding of what’s involved. If you already know, great, we will quickly talk you through how we work to make sure you get your 3D CGI visualisations on time, on budget, with the least amount of hassle, every time. If you’ve never done it before we’ll walk you through our process to ensure it’s stress free for you every step of the way.
How long does everything take?
We’ll always ask if you have a deadline that needs to be met before we take your job on. We’d rather under-promise and over deliver. If we can’t meet your deadline we’ll be honest from the start. Once the job is booked in, delivery times will mostly depend on how quickly we get the info we need and the feedback required.
Once we have all the information we need to get started an average set of 12 hotspots will take around 1-2 weeks to get to mood-board / white-block stage and another 1-2 weeks to full colour stage. Once your interior views are complete, we’ll create 360 renders and hotposts to cover all the areas in the property you’re building. The programming is done at the end, once you’re happy with everything that has already been created for your virtual property tour. We will keep you posted of our progress at all times and if you have any questions, queries or issues there’s always someone at the end of the phone who will help you straight away. We’re a small company with a large capacity, and we pride ourselves on our customer service. We understand your deadlines are important and we’ll make sure we meet them.
What happens next?
Send us your plans, fixtures and fittings, flooring and finishes and any styling starting points you may have. These can include Pinterest board references, images from the internet, previous interior CGIs we’ve included in your quote document which appeal to you, show home photography of previous developments, competitor’s images you like or would like to improve on.
We’ll have a chat to get a clear idea of your requirements and help you decide on the best images and angles to show all your USPs in the best possible light. Our 3D CGI interiors are aimed at getting you maximum value for money whilst not having to compromise on quality. If we know what budget you’re working to, we’ll always make sure you get a suite of content that puts you ahead of your competition. We’ll send you a competitive proposal, and once we’ve agreed the finer details, production can begin as soon as we receive all the required information and the deposit payment.