WINTER SCENES – Transforming Existing Property Visuals Into Seasonal Marketing Assets
CONTEXT: Why Winter Versions of Your Existing CGIs Matter
Utilising Winter CGI Property Transformations can significantly enhance your marketing approach during the colder months. Many architectural visualisations are created with bright skies, lush landscaping and a clean summer palette. While this works well for most of the year, winter campaigns can feel disconnected when the imagery doesn’t match the real-world environment your audience is seeing outside.
Using winter house type and street scene CGIs helps your property listings, brochures and digital ads feel instantly more aligned with the season. This boosts credibility and creates a stronger emotional connection with potential buyers.
Winter scenes, especially those with snow, softer light and atmospheric tone, stand out more on social feeds. They draw the eye and feel refreshingly different from typical summer visuals.
Instead of commissioning new CGIs, converting your existing images allows you to expand your marketing toolkit at a fraction of the price. It’s fast, efficient and ideal for developments with long sales cycles or multi-phase releases.
PROCESS
Step 1: SEASONAL Light & atmosphere
Winter scenes require a different lighting structure. We adjust the scene’s tone, colour temperature, shadows and sky to create a colder, softer and more seasonal feel.
Step 2: Realistic snow APPLICAtion
We add snow in a way that reflects real-world behaviour: settling naturally on roofs, window ledges, paths, lawns, planting and hard landscaping. Our artists refine each layer to avoid the “generic snow filter” look that automated systems often produce.
Step 3: AUTHENTIC WINTER DETAILING
Surfaces behave differently in winter. Driveways look damp or frosted, brickwork and timber colour-shift slightly, and glazing reflects a cooler sky. These subtle refinements make the winter CGI feel authentic rather than “overlaid”. For larger visuals, we improve depth, tonal balance and environmental details. Trees, cars, street lighting and kerb materials are adjusted so the entire scene behaves believably in a winter setting. Every conversion undergoes hand-finished adjustments by our in-house artists to ensure the winter scene matches your brand style, your existing imagery and the mood of your development.
RESULTS
Last year, one of our long-standing clients, Torus Developments, asked us to create Christmas versions for a development which needed an extra push.
We created exterior and interior CGIs along a Christmas / Winter theme to give those properties a boost and sell them quickly.
Following the publication of the winter versions, 2 reservations were made.
“With Pixel Workshop’s help, we were able to transform Baron’s Gate, a quaint development in Malpas, into a winter wonderland in order to promote our homes throughout the Christmas and winter months.”
Our winter scenes brought the developments potential to life during a quiet period and helped boost new leads and refresh the developments look.” – Eleanor Page, Sales & Marketing Manager, Torus Homes.
BUDGET – Winter Version of any house type £95+ VAT – Street Scene £150 + VAT
