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CGI and its Birth at Pixel

It’s becoming the unavoidable norm: after months of arduous journeying through the bureaucratic jungles of planning permission, you finally have the go-ahead for your meticulously-imagined development of beautiful, high-quality homes. So the next step is to build them and sell them. Or preferably sell them whilst building. If you’re lucky enough to have a reliable, preferred […]

Categories
News CGI Exterior CGI Interior CGI Property Marketing

The Underestimated Art of CGI

Computer Generated Images, CGI, Architectural Visualisation or 3D renders as they are commonly referred to have quickly become the mainstay for property design and marketing strategy. How we manage to create photo-quality images from sometimes incomplete half-thought out architectural scribblings remains, for many potential clients, a dark art and one they can feel apprehensive about, despite the obvious benefits. Perhaps […]