FIRST CHOICE HOMES OLDHAM & FABRIC LIVING LTD. – WOODLANDS & PENNINE VIEW
BRIEF
The traditional function of housing associations as a provider of affordable rented accommodation has in recent years been augmented by a growing provision of affordable housing for people to buy outright or through shared ownership.
So we were delighted to be asked to produce the CGI visuals for two forth-coming developments by Fabric Living Ltd, a new company created by First Choice Homes Oldham who will have invested £150 million to build 1,000 new homes by 2024. The major consideration for both these projects was budget. We were as creative as we could be when it came to providing Fabric Living with as much value for money as possible.
SOLUTION
We began by producing the images for The Woodlands development in Bardsley. With a tight turnaround, one of our artists focussed on the exterior shots while another concentrated on the interiors. Three weeks later we had produced the final high resolution versions of all five shots – front and rear view exteriors, two different angled takes on the kitchen-dining room and a cameo.
As soon as this development was marketed, we needed to produce the images for Pennine View in Moorside, which required more shots as there were two particular house types which were being depicted. In order to keep the budget down, we recycled the kitchen shots from the Woodlands Development by altering the flooring, kitchen surfaces, wall colours and props rather than creating brand new images.
RESULTS
Styling guidelines for all the shots were provided by Suzy Hollins from Hollins Gardner, sales agents for the Fabric Living sales team, who put together a mood board consisting of images of previous developments, examples of propping and colour schemes.
This style guide is a great example of what clients can provide to ensure a smooth, efficient and very cost-effective way of styling interior CGIs.
Deliverables:
4 x exterior images
8 x interior images
BUDGET – £6,520
“The Pixel Workshop really brought to life the vision for our new build new homes. They understood our brief and produced high quality CGI images, both internally and externally. The images have really complimented our homes and added value to our marketing. It has been great working with Olivia and the team.”
Phil Jones, Senior Project Manager at First Choice Homes Oldham