INTERIOR FLYTHROUGH LONDON
Interior flythroughs can be a very effective way of converting browsers’ interest into sales and increasing turnover. A fully produced, high-quality flythrough with creative editorial cut scenes is worth the investment when it gives house-hunters a real feel for what it could be like to live in the homes you’re building.
Using a clever combination of flythrough, animation snippets and still images it’s possible to garner an extensive suite of content suitable for property portals such as Rightmove, websites, hoarding, social media and emails.
The key to a successful flythrough is styling and design – the spaces we create in your interior flythrough need to be designed to impress your core market. In addition to this, the difference between a quality animation and one which just does the job is the detail in the textures and reflections, the balance of the hues and most importantly, the quality of the lighting.
MARKETING IMAGERY TO MOVE YOU AHEAD OF YOUR COMPETITION
You don’t have to be building a large development to make use of creatively-placed camera sweeps and mini animations. Short snippets can be very effective in capturing your audience’s attention.
We have developed various alternatives to the traditional full length animation to suit most budgets. Camera sweeps like the one above can be used as a website header, an email footer, or as an attention-grabbing video snippet on Rightmove alongside some choice interior images.
But quality interior flythroughs which have been professionally styled to appeal to your core market needn’t cost the earth. The example shown in the main box was one of a set of three animations for 3 different house types. We adapted the styling for the first house type to make the other two house types look suitably different, and instead of creating fully-composed interior images to animate, we took snapshot stills of each room from the animation.
As a result, the client paid £4,200.00+VAT for each animation and a suite of still imagery, including the professional styling element.
If you’d like to have a chat about your project, we can help you decide upon a cost-effective solution that will highlight all your USPs and boost sales. Why not give us a call on 0161 641 9083 so we can make sure your CGI marketing content does your development justice.
