INTERIOR FLYTHROUGH LONDON

INTERIOR FLYTHROUGH LONDON

Interior flythroughs can be a very effective way of converting browsers’ interest into sales and increasing turnover. A fully produced, high-quality flythrough with creative editorial cut scenes is worth the investment when it gives house-hunters a real feel for what it could be like to live in the homes you’re building.

Using a clever combination of flythrough, animation snippets and still images it’s possible to garner an extensive suite of content suitable for property portals such as Rightmove, websites, hoarding, social media and emails.

The key to a successful flythrough is styling and design – the spaces we create in your interior flythrough need to be designed to impress your core market. In addition to this, the difference between a quality animation and one which just does the job is the detail in the textures and reflections, the balance of the hues and most importantly, the quality of the lighting.

MARKETING IMAGERY TO MOVE YOU AHEAD OF YOUR COMPETITION

You don’t have to be building a large development to make use of creatively-placed camera sweeps and mini animations. Short snippets can be very effective in capturing your audience’s attention.

We have developed various alternatives to the traditional full length animation to suit most budgets. Camera sweeps like the one above can be used as a website header, an email footer, or as an attention-grabbing video snippet on Rightmove alongside some choice interior images.

But quality interior flythroughs which have been professionally styled to appeal to your core market needn’t cost the earth. The example shown in the main box was one of a set of three animations for 3 different house types. We adapted the styling for the first house type to make the other two house types look suitably different, and instead of creating fully-composed interior images to animate, we took snapshot stills of each room from the animation.

As a result, the client paid £4,200.00+VAT for each animation and a suite of still imagery, including the professional styling element.

If you’d like to have a chat about your project, we can help you decide upon a cost-effective solution that will highlight all your USPs and boost sales. Why not give us a call on 0161 641 9083 so we can make sure your CGI marketing content does your development justice

WHAT OUR CLIENTS SAY ABOUT US

WE WOULD LIKE TO FIND OUT MORE ABOUT YOUR PROJECT
TO MAKE SURE YOU GET THE BEST MARKETING VISUALS.
PLEASE GIVE A US A CALL OR DROP US A MESSAGE.


    FAQs

    • Is the cost I’m quoted the cost I’m going to pay?

    We are transparent about the costs of our architectural flythroughs from the get-go. Creating high quality realism from 2D architectural drawings and materials references is an artform and as such is open to subjective interpretation. Our quoted price includes any subjective changes, as well as a couple of small structural changes such as removing a fence, a chimney being moved, a Velux window added.

    The only time you may be charged extra is if you make alterations to your designs after we have shared the low-resolution images with you, in which case we will charge the same rate as the original quote only for the time taken to make those changes. The animation process allows for tweaks and changes to camera paths and speed of movement so you can make sure your housing animation is exactly how you’d like to be.

    • What do you need from me?

    We’re not just a production line. At every point in the architectural flythrough process, every expert in our team is playing to their strength. To make sure you get the best possible results and to keep your costs down, we’ll ask you about your core market, price point and how easy / difficult you expect sales to be. We’ll ask you for as many details up front as possible as we know this makes for a more efficient process. If your animation includes interior spaces, we’ll need your interior specifications along with your planning drawings and building materials schedules.

    • What if there are several different departments that need to provide feedback?

    It’s best practice to funnel the feedback into one point of contact. At the start of the architectural flythrough process, we can make things easier for you by asking for information directly from your architect. However, if you need feedback from them, the sales department and the directors, we always tell you when to expect your architectural animation raw views so you can arrange meetings in advance and keep production flowing.

    • Do you know what you’re doing? What’s your level of expertise?

    Creating the best property marketing CGIs available starts from the point of concept – when we first take a look at your plans, we make sure we find the camera angles which will show your properties off in the best light. We’re a well-established company; we’ve been creating architectural animations since 2005. During that time, we’ve honed our systems and nurtured a team of experts. It’s not just one person creating your image…we’re proud of our team which includes a trained architect, a fine artist, a videographer / VR guru, a stylist, a marketing expert and an experienced project manager. We’re a bunch of self-critical perfectionists who won’t rest until we have produced the best possible content for you.

    • I’ve never commissioned property marketing walkthroughs before and I don’t know what to expect

    No problem, we’ll walk you through the process. Our clients range from sole traders who are new to CGI through to large property developers and architects well-versed in architectural flythroughs and already have an understanding of what’s involved. If you already know, great, we will quickly talk you through how we work to make sure you get your CGIs on time, on budget, with the least amount of hassle, every time. If you’ve never done it before we’ll walk you through our process to ensure it’s stress free for you every step of the way.

    • How long does everything take?

    We’ll always ask if you have a deadline that needs to be met before we take your job on. We’d rather under-promise and over deliver. If we can’t meet your deadline, we’ll be honest from the start. Once the job is booked in, delivery times will mostly depend on how quickly we get the info we need and the feedback required. Once we have all the information, we need to get started an average set of still CGIs will take around 1-2 weeks to get to low resolution stage.

    Once these are signed off, we start producing the architectural flythrough animations, which generally takes between 1-2 months depending on its length, the number of spaces we’re covering and how many changes to brief we may need to incorporate. We will keep you posted of our progress at all times and if you have any questions, queries or issues there’s always someone at the end of the phone who will help you straight away. We’re a small company with a large capacity, and we pride ourselves on our customer service. We understand your deadlines are important and we’ll make sure we meet them.

    • What happens next?

    Send us your plans, we’ll have a chat to get a clear idea of your requirements and help you decide on the best camera paths to show all your USPs in the best possible light. Our architectural flythroughs are aimed at getting you the best possible value for money whilst not having to compromise on quality. If we know what budget you’re working to, we’ll always make sure you get a suite of content that puts you ahead of your competition. We’ll send you a competitive proposal, and once we’ve agreed the finer details, production can begin as soon as we receive all the required information and the deposit payment.