01
White Block Stage
5–7 working days
To establish the best angle and furniture layout.
02
Styling Stage
- You provide a look & feel reference, or we can share examples for you to choose from
- We’ll use AI to apply this look & feel to your white block images
- Delivery within 2 days of White Block sign-off
- Any tweaks will be applied at Low Res Stage
03
Low Res View 1
5–7 working days max*
We won’t share this until we’re happy we’ve met your brief
*This can be less, depending on our workflow
The easy way to get marketing materials to do your development justice.
FEEL FREE TO GIVE US A CALL OR DROP US A MESSAGE.
Jactin House, 24 Hood Street,
Ancoats, Manchester, M4 6WX
FAQ's
We are transparent about the costs of our interior CGIs from the get-go. Creating aspirational interior CGIs which will trigger the subconscious buying impulses of your target market requires intuitive styling, careful shot and angle selection, skilled texturing and warm lighting.
We’ve spent many years building on our expertise to make sure you receive the most effective images possible for your development. Our quoted price includes 2 rounds of amends after white block stage. We find this is usually enough to create the images you need, because they undergo a round of internal feedback first - we won’t send you the images until we’re happy your brief has been effectively realised.
Our well-honed production system arms you with all the control and none of the hassle. Initially we’ll suggest which angles and shots would work best in CG. Once these are agreed, after a brief styling meeting with you, we’ll create white blocks and an AI version of your room with the styling you’ve chosen. Any changes are implemented into the first low resolution view. Any tweaks and changes are taken care of in the second draft, and are all included in your original quote. The only time you’d pay extra is if you change the style or the structure of the room after we share the low resolution images.
We’re not just a production line. At every point in the interior CGI process, every expert in our team is playing to their strength. To make sure you get the best possible results and to keep your costs down, we’ll ask you about your core market, price point and how easy / difficult you expect sales to be. We’ll ask you for your interior specifications, flooring and tiling references, as these will determine the starting point of our interior styling process. Our in-house stylist will reconcile the type of development you’re creating with your core market and any styling preferences you have to create a bespoke style aimed at the buyers you’re trying to reach.
What if there are several different departments that need to provide feedback?
It’s best practice to funnel the feedback into one point of contact. At the start of our interior CGI process, we can make things easier for you by asking for information directly from your architect. However, if you need feedback from them, the sales department and the directors, we always tell you when to expect your white block / mood boards and the first drafts of your coloured interior CGIs so you can arrange meetings in advance and keep production flowing.
Creating aspirational interior CGIs available starts from the point of concept – when we first take a look at your plans we make sure we find the camera angles which will show your properties off in the best light. We’re a well-established company; we’ve been creating CGIs since 2005. During that time we’ve honed our systems and nurtured a team of experts. It’s not just one person creating your image…we’re proud of our team, most of whom have been with us for 5+ years and come from an architectural or interior design background. We also have an in-house stylist, a property marketing expert and an experienced project manager. We’re a bunch of self-critical perfectionists who won’t rest until we have produced the best possible content for you.
No problem, we’ll walk you through the process. Our clients range from sole traders who are new to CGI through to large property developers and architects well-versed in creating CGIs and already have an understanding of what’s involved. If you already know, great, we will quickly talk you through how we work to make sure you get your interior CGIs on time, on budget, with the least amount of hassle, every time. If you’ve never done it before we’ll walk you through our process to ensure it’s stress free for you every step of the way.
We’ll always ask if you have a deadline that needs to be met before we take your job on. We’d rather under-promise and over deliver. If we can’t meet your deadline we’ll be honest from the start. Once the job is booked in, delivery times will mostly depend on how quickly we get the info we need and the feedback required. Once we have all the information we need to get started an average set of 4-5 interior CGIs will take around 5-7 working days to get to mood-board / white-block / AI stage and another 1-2 weeks to full colour stage, depending on how quickly we receive your feedback. We will keep you posted of our progress at all times and if you have any questions, queries or issues there’s always someone at the end of the phone who will help you straight away. We’re a small company with a large capacity, and we pride ourselves on our customer service. We understand your deadlines are important and we’ll make sure we meet them.
Send us your plans, fixtures and fittings, flooring and finishes and any styling starting points you may have. These can include Pinterest board references, images from the internet, previous CGIs we’ve included in your quote document which appeal to you, show home photography of previous developments, competitor’s images you like or would like to improve on. We’ll have a chat to get a clear idea of your requirements and help you decide on the best images and angles to show all your USPs in the best possible light. Our interior CGIs are aimed at getting you maximum value for money whilst not having to compromise on quality. If we know what budget you’re working to, we’ll always make sure you get a suite of content that puts you ahead of your competition. We’ll send you a competitive proposal, and once we’ve agreed the finer details, production can begin as soon as we receive all the required information and the deposit payment.