“Thanks again for your help. We will use some of the images on our website and new FB page, and then if we get asked for images on projects we can pass that work over to you if that's ok.”

— Sammons Architectural

CGI visualisation for a flagship automotive retail space

client

Sammons Architectural

Budget

£4,800

Deliverables

14 CGI Images

The Brief

Working alongside Sammons Architectural, The Pixel Workshop was commissioned to produce high-end CGI visuals for a new BYD car showroom in Telford. BYD is a global automotive manufacturer requiring visuals to accurately represent a highly detailed showroom design for internal review and brand alignment.

The Challenge

Accurately visualising a highly bespoke commercial building with complex curves, contours and architectural detailing
Working to an extensive design and specification document, with no room for the usual creative deviation from approved layouts
Ensuring absolute brand consistency, including materials, colours, lighting, graphics and typography
Modelling a fully detailed showroom interior, including on-brand sales areas, customer zones and feature spaces
Creating visuals precise enough to be used as both a presentation and design coordination tool

The Solution

Unlike more typical commercial CGI projects, this showroom required an almost entirely bespoke modelling approach. Every element — from furniture and floor finishes to lighting strips, vinyl graphics and branded feature areas — was created to match BYD’s exact specifications.

The interior design featured flowing curves, layered lighting and intricate surface detailing, all of which had to be modelled carefully to avoid harsh edges or inaccuracies. Particular attention was paid to the way light interacted with the architecture, especially the continuous LED lighting integrated into the building’s curves.

Throughout the process, the CGI imagery was also used to support ongoing design decisions, with additional views commissioned to explore further angles and internal layouts as the project developed.

The Results

The final deliverables consisted of 14 high-quality CGI images, significantly exceeding the original brief. These included multiple exterior viewpoints, detailed interior perspectives and an aerial cutaway visual revealing both the building exterior and internal layout.

The imagery proved to be a valuable asset for both Sammons Architectural and BYD, supporting design validation, internal sign-off and wider showroom standardisation. The project was delivered over approximately three months, accommodating international feedback and additional image requests while maintaining exceptional accuracy throughout.

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FAQ's

Is the cost I’m quoted the cost I’m going to pay?

We are transparent about the costs of our interior CGIs from the get-go. Creating aspirational interior CGIs which will trigger the subconscious buying impulses of your target market requires intuitive styling, careful shot and angle selection, skilled texturing and warm lighting. We’ve spent many years building on our expertise to make sure you receive the most effective images possible for your development. Our quoted price includes all amends required to meet your original brief. Your images will undergo internal feedback - we only send you your images when we’re happy your brief has been effectively realised. Our well-honed production system arms you with all the control and none of the hassle. Initially we’ll suggest which angles and shots would work best in CG. Once these are agreed, after a brief styling meeting with you, we’ll create white blocks and an AI version of your room with the styling you’ve chosen. Any changes are implemented into the first low resolution view. Any tweaks and changes are taken care of in the second draft, and are all included in your original quote. The only time you’d pay extra is if you change the style or the structure of the room after we share the low resolution images.

What do you need from me?

We’re not just a production line. At every point in the interior CGI process, every expert in our team is playing to their strength. To make sure you get the best possible results and to keep your costs down, we’ll ask you about your core market, price point and how easy / difficult you expect sales to be. We’ll ask you for your interior specifications, flooring and tiling references, as these will determine the starting point of our interior styling process. Our in-house stylist will reconcile the type of development you’re creating with your core market and any styling preferences you have to create a bespoke style aimed at the buyers you’re trying to reach. What if there are several different departments that need to provide feedback? It’s best practice to funnel the feedback into one point of contact. At the start of our interior CGI process, we can make things easier for you by asking for information directly from your architect. However, if you need feedback from them, the sales department and the directors, we always tell you when to expect your white block / mood boards and the first drafts of your coloured interior CGIs so you can arrange meetings in advance and keep production flowing.

Do you know what you’re doing? What’s your level of expertise?

Creating aspirational interior CGIs available starts from the point of concept – when we first take a look at your plans we make sure we find the camera angles which will show your properties off in the best light. We’re a well-established company; we’ve been creating CGIs since 2005. During that time we’ve honed our systems and nurtured a team of experts. It’s not just one person creating your image…we’re proud of our team, most of whom have been with us for 5+ years and come from an architectural or interior design background. We also have an in-house stylist, a property marketing expert and an experienced project manager. We’re a bunch of self-critical perfectionists who won’t rest until we have produced the best possible content for you.

I’ve never commissioned property marketing CGIs before and I don’t know what to expect

No problem, we’ll walk you through the process. Our clients range from sole traders who are new to CGI through to large property developers and architects well-versed in creating CGIs and already have an understanding of what’s involved. If you already know, great, we will quickly talk you through how we work to make sure you get your interior CGIs on time, on budget, with the least amount of hassle, every time. If you’ve never done it before we’ll walk you through our process to ensure it’s stress free for you every step of the way.

How long does everything take?

We’ll always ask if you have a deadline that needs to be met before we take your job on. We’d rather under-promise and over deliver. If we can’t meet your deadline we’ll be honest from the start. Once the job is booked in, delivery times will mostly depend on how quickly we get the info we need and the feedback required. Once we have all the information we need to get started an average set of 4-5 interior CGIs will take around 5-7 working days to get to mood-board / white-block / AI stage and another 1-2 weeks to full colour stage, depending on how quickly we receive your feedback. We will keep you posted of our progress at all times and if you have any questions, queries or issues there’s always someone at the end of the phone who will help you straight away. We’re a small company with a large capacity, and we pride ourselves on our customer service. We understand your deadlines are important and we’ll make sure we meet them.

What happens next?

Send us your plans, fixtures and fittings, flooring and finishes and any styling starting points you may have. These can include Pinterest board references, images from the internet, previous CGIs we’ve included in your quote document which appeal to you, show home photography of previous developments, competitor’s images you like or would like to improve on. We’ll have a chat to get a clear idea of your requirements and help you decide on the best images and angles to show all your USPs in the best possible light. Our interior CGIs are aimed at getting you maximum value for money whilst not having to compromise on quality. If we know what budget you’re working to, we’ll always make sure you get a suite of content that puts you ahead of your competition. We’ll send you a competitive proposal, and once we’ve agreed the finer details, production can begin as soon as we receive all the required information and the deposit payment.

Make sure you get marketing materials that do your development justice.

FEEL FREE TO GIVE US A CALL OR DROP US A MESSAGE.

0161 641 9083

info@thepixelworkshop.com

Jactin House, 24 Hood Street,
Ancoats, Manchester, M4 6WX

BYD SHOWROOM