Exterior and interior CGI for a residential land sale
client
Echovia Developments Ltd
Services
£2,345 + VAT
Result
5 Offers in the first week of listing
Brief
The Pixel Workshop was engaged by architect Russel Baker to develop CGI imagery for selling a land parcel with approved planning permission designed for a substantial residential home. The property is positioned within the grounds of the client’s existing residence, and marketing visuals were needed to promote the sale.
Process
Russell supplied reference photographs for both exterior landscaping and interior styling. Due to budget constraints, the team maximized value by creating fewer images with greater impact. Deliverables included an aerial perspective to establish context and demonstrate seclusion, a dusk exterior rendering, a garden room visualization, and interior perspectives. The in-house stylist collaborated with Russell to translate his design vision into CGI, with multiple angles of identical spaces providing enhanced value while demonstrating spatial relationships and architectural connections.
Deliverables
- 1 × Bird’s Eye View
- 2 × Exterior Views (including 1 dusk scene)
- 2 × Interior Views
Results
The marketing images appeared in a Rightmove listing. Within a week of launching the client received 5 offers of the asking price and above. Though the initial sale eventually fell through, subsequent re-release generated rapid renewed interest, resulting in a successful transaction.
“We commissioned The Pixel Workshop to produce an internal and 3 external CGIs to sell a plot of land with planning permission. Within the first week of the marketing images being released, 5 offers were made resulting in a best and final deal being made which was higher than the asking price. The CGIs were instrumental in the purchasers being convinced about the plot. They were an important part of the buyers' decision. Thank you, Pixel Workshop, for all your hard work. We are delighted with the outcome.”
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