KW Bell

Appealing to core market clients with interior CGI

client

KW Bell

Services

Interior CGI

The Challenge

KW Bell, one of The Pixel Workshop’s longest-standing clients, sought to scale back physical show homes by replacing some with high-quality interior CGIs. This strategy aimed to facilitate earlier sales and reduce site costs. Our client wanted to bring interiors to life in regional sales suites to help prospective buyers visualize homes without entering fully furnished show homes. Their Norton scheme marked KW Bell’s inaugural interior CGI project.

A Consultative, Collaborative Approach

The client’s marketing lead was uncertain about the quantity of visuals needed or which spaces would have maximum impact. Rather than overproducing, The Pixel Workshop provided strategic guidance, identifying key rooms and viewpoints most relevant to their core market. The team developed nine carefully curated CGIs, primarily featuring one house type with complementary visuals from other properties showcasing unique kitchen layouts and premium lounge designs. A notable pink kitchen design represented a bold styling choice that the client embraced following careful guidance.

Stylish Storytelling, Grounded in Market Insight

The process began with comprehensive analysis of floorplans, target demographics, and regional design preferences. Without fixed internal finishes documentation, The Pixel Workshop helped narrow supplier ranges to three distinct kitchen designs: shaker, modern industrial, and transitional. Each reflected different buyer profile aspirations. Detailed mood boards displaying layout, material palettes, and styling concepts preceded transformation into photo-realistic marketing assets balancing aspiration with attainability, incorporating input from in-house architects, stylists, and CGI artists.

Results

The first image round required no revision, rare in the industry, testifying to close collaboration and established trust. The CGIs are being installed as large-scale prints in KW Bell’s sales suites, facilitating emotional customer connections during site construction. The imagery integrates into brochures and broader marketing materials, strengthening brand identity and supporting off-plan sales across multiple developments.

“The Pixel Workshop have been supplying exterior CGIs for us since 2018. We used a different CGI company prior to this, but since using The Pixel Workshop, we would never look to use anyone else. This is simply because the quality of their work, and the friendly nature of their staff, there is absolutely no reason why we would ever look to use a different company again. They are also extremely efficient at providing the CGI's that we are always so desperate to see, from when we send the first email to the team. They always deliver on time (usually well before their quick deadlines), and for the quality of the images they produce, we at Bell Homes think that the prices they charge are extremely competitive in the market. They truly are masters at their trade!”

– Mike Jelf, Senior Technical Manager, Bell Homes