However big or small your business, creating new content so that you avoid discounting properties or offering incentives can be a challenging, frustrating and endless task. Catching your visitor’s eyes with property animations could be the answer. In an uber-competitive market with increasingly tighter margins, first impressions count even more now than ever before. In property marketing being a step ahead really matters. Not only can it make the difference between getting the sale and not, but it can also impact on the speed and value of the sale as well.
Using different light treatments creates more emotive images.
How to combat the issue of decreasing attention spans on Rightmove: The average time house-hunters spend looking at a potential home in the first instance is just two seconds. That’s not very long to give the right first impression and stand out from the crowd.
Listings with the most uptake are those with a minimum of ten images, but when the average cost of one interior CGI is somewhere between £1000-£2000, for a small to medium-sized developer these kinds of calculations can leave you baulking. The budget’s already reeling, and that’s before you even consider using some form of fly-through, however rudimentary it might be.
Example of a video website header.
Over the last few years, animated website headers have become a common trend to catch the interest of visitors when they first land on the page. With this in mind, we have been working hard to think out of the box and come up with value-for-money content which is aspirational, emotive, versatile and digital-friendly. We want to arm our clients with a wealth of content specifically designed for social media and websites.
Our animations include fluid movement, light treatments, cameos and stylised edits. We work these into packages to provide the most content for the least outlay. Our budget packages start from just £5,495+VAT. These include a high-quality full minute animation, 3 mini-animations, 9 micro-edits for social media and 9 interior CGI shots.
Don’t let your competitors get ahead of you – if moving images are the way forward, we’ve got your back. Give us a call now on 0161 641 9083 for a free consultation about your forthcoming project or fill in our contact form and we’ll give you a call back. Our mission is to make sure you get the best quality, consumer-orientated content for the least possible outlay.
Olivia has worked in marketing for the past twenty years, in a range of positions at Rock FM and Route Publishing. In 2016 she achieved a life-long dream; The Big Midweek, a book she had been writing with iconic Fall bass-player, Steve Hanley, was published to high critical acclaim. It was a pioneering way of over-hauling the tired format of the traditional rock memoir. Engaging the use of creative writing techniques, the book was written as a novel, with Steve’s narrative portraying him as the main character in a weird and frightening world we can now all be party to. Growing up a little since then, her love of Grand Designs and doing up houses rivals her forays into the world of rock and roll. In her current role, she is lucky to be able to combine those interests and skills by developing The Pixel Workshop brand and earning its place at the forefront of 3D property visualisation marketing in the UK.