Tag: Photography

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CGI News Photography

The Mutualism of Photography and CGI

Apartment Exterior CGI Night
Exterior CGI Property Marketing Visualisation

As the lines between photography and CGI are becoming increasingly blurred, it can be beneficial to both photographers and CGI artists to examine how the two media complement each other. CGI is a facsimile of a particular scene or lighting in the real world, whereas in photography it’s impossible to simulate accurately the same moment once again. […]

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CGI Exterior CGI Interior CGI News Photography Property Marketing

Photography vs CGI – who’s calling the shots?

Interior CGI Cameos, CGI vs Photography blog
Image for CGI vs Photography blog post

In our increasingly digitalised lives, it’s no news that computer generated images are taking over from traditional photography, and for very good reason. Leafing through online and offline product catalogues, CGI has found its way onto the pages so seamlessly that we might think we’re looking at photographs of taps in kitchens, wardrobes in bedrooms or sofas […]