Photography vs CGI – who’s calling the shots?
In our increasingly digitalised lives, it’s no news that computer generated images are taking over from traditional photography, and for very good reason. Leafing through online and offline product catalogues, CGI has found its way onto the pages so seamlessly that we might think we’re looking at photographs of taps in kitchens, wardrobes in bedrooms or sofas […]
Process Makes Perfect – CGI Production Laid Bare
We’ve recently had an influx of new clients, who we’re delighted to welcome on board. Brian Elder, of Elder Properties in Hartlepoole, it has been my absolute pleasure to pop your CGI cherry. Hurstwood Holdings, Manchester-based neighbours and property giant, we have been honoured to impress you with architectural renders of your beautiful designs. Marketing gurus Glow, it’s been […]
The CGI Dating Game – and how to come out on top.
This Valentine’s Day, will you find your perfect CGI match? With so many companies out there vying for your attention, how can you tell which is the right one for you?
Onwards and forwards with our new logo
The Pixel Workshop is delighted to announce the arrival of its new logo.
CGI and its Birth at Pixel
It’s becoming the unavoidable norm: after months of arduous journeying through the bureaucratic jungles of planning permission, you finally have the go-ahead for your meticulously-imagined development of beautiful, high-quality homes. So the next step is to build them and sell them. Or preferably sell them whilst building. If you’re lucky enough to have a reliable, preferred […]
The Underestimated Art of CGI
Computer Generated Images, CGI, Architectural Visualisation or 3D renders as they are commonly referred to have quickly become the mainstay for property design and marketing strategy. How we manage to create photo-quality images from sometimes incomplete half-thought out architectural scribblings remains, for many potential clients, a dark art and one they can feel apprehensive about, despite the obvious benefits. Perhaps […]