Categories
News CGI Exterior CGI Interior CGI Photography Property Marketing

Photography vs CGI – who’s calling the shots?

In our increasingly digitalised lives, it’s no news that computer generated images are taking over from traditional photography, and for very good reason. Leafing through online and offline product catalogues, CGI has found its way onto the pages so seamlessly that we might think we’re looking at photographs of taps in kitchens, wardrobes in bedrooms or sofas […]

Categories
News CGI Exterior CGI Interior CGI Property Marketing

Process Makes Perfect – CGI Production Laid Bare

We’ve recently had an influx of new clients, who we’re delighted to welcome on board. Brian Elder, of Elder Properties in Hartlepoole, it has been my absolute pleasure to pop your CGI cherry. Hurstwood Holdings, Manchester-based neighbours and property giant, we have been honoured to impress you with architectural renders of your beautiful designs. Marketing gurus Glow, it’s been […]

Categories
News CGI Exterior CGI Interior CGI Property Marketing

The CGI Dating Game – and how to come out on top.

This Valentine’s Day, will you find your perfect CGI match? With so many companies out there vying for your attention, how can you tell which is the right one for you?

Categories
News CGI Exterior CGI Interior CGI Property Marketing

CGI and its Birth at Pixel

It’s becoming the unavoidable norm: after months of arduous journeying through the bureaucratic jungles of planning permission, you finally have the go-ahead for your meticulously-imagined development of beautiful, high-quality homes. So the next step is to build them and sell them. Or preferably sell them whilst building. If you’re lucky enough to have a reliable, preferred […]

Categories
News CGI Exterior CGI Interior CGI Property Marketing

The Underestimated Art of CGI

Computer Generated Images, CGI, Architectural Visualisation or 3D renders as they are commonly referred to have quickly become the mainstay for property design and marketing strategy. How we manage to create photo-quality images from sometimes incomplete half-thought out architectural scribblings remains, for many potential clients, a dark art and one they can feel apprehensive about, despite the obvious benefits. Perhaps […]