The client spotlight is a series of blog posts designed to show how photo-quality CGIs can overcome challenges and be used to market the vision of your property. Our clients use these images to gain planning permission or to make a potential buyer feel instantly at home. Today we are taking a look at two developments we worked on for First Choice Homes Oldham in conjunction with Fabric Living Ltd.
The traditional function of housing associations as a provider of affordable rented accommodation has in recent years been augmented by a growing provision of affordable housing for people to buy outright or through shared ownership.
Profits made through the sale of such new builds are
ploughed back into the rental arm of the association to provide more social
housing. So we at Pixel were delighted to be asked to produce the CGI visuals for two forth-coming developments by Fabric Living Ltd, a new
company created by First Choice Homes Oldham which will invest £150 million to build 1,000 new homes by 2024.
Of course, with projects like these budget is a major consideration,
so we were as creative as we could be when it came to providing Fabric Living with as much value for money as possible.
We began by producing the images for The Woodlands development in Bardsley. With a tight turnaround, one of
our artists focussed on the exterior shots while another concentrated on the
interiors. Three weeks later we had produced the final high resolution versions of all five shots – front and rear view exteriors, two different angled takes on the kitchen-dining room and a cameo.
As soon as this development was marketed, we needed to
produce the images for Pennine View in Moorside, which required more shots as there were two particular house types which were being depicted. In order to keep the budget down, we recycled the kitchen shots from the Woodlands Development by altering the flooring, kitchen surfaces, wall colours and props. We then created two brand new kitchen shots for the other house type, using alternative angles to showcase the entire kitchen / dining area and patio. We also created a bedroom for each house type.
Styling guidelines for all the shots were provided by Suzy Hollins from Hollins Gardner, sales agents for the Fabric Living sales team, who put together a mood board consisting of images of previous developments, examples of propping and colour schemes:
It was great to work with Suzy and Tina at Hollins Gardner to produce an array of gorgeous marketing images for these two schemes.
‘The Pixel Workshop really brought to life the vision for our new build new homes. They understood our brief and produced high quality CGI images, both internally and externally. The images have really complimented our homes and added value to our marketing. It has been great working with Olivia and the team.’ – Phil Jones, Senior Project Manager at First Choice Homes Oldham
Olivia has worked in marketing for the past twenty years, in a range of positions at Rock FM and Route Publishing. In 2016 she achieved a life-long dream; The Big Midweek, a book she had been writing with iconic Fall bass-player, Steve Hanley, was published to high critical acclaim. It was a pioneering way of over-hauling the tired format of the traditional rock memoir. Engaging the use of creative writing techniques, the book was written as a novel, with Steve’s narrative portraying him as the main character in a weird and frightening world we can now all be party to. Growing up a little since then, her love of Grand Designs and doing up houses rivals her forays into the world of rock and roll. In her current role, she is lucky to be able to combine those interests and skills by developing The Pixel Workshop brand and earning its place at the forefront of 3D property visualisation marketing in the UK.